Vasiliki
Visual identity for Vasiliki, a Greek restaurant and wine concept in Milan, bringing together Vasiliki Kouzina and Vasiliki Kantina & Gastronomia under a unified brand.
The identity for Vasiliki is conceived as a system that connects two distinct yet complementary dining experiences. While Vasiliki Kouzina embodies a refined and intimate approach to contemporary Greek cuisine, Vasiliki Kantina & Gastronomia introduces a more casual, vibrant format centred around mezes and wine. The visual language establishes coherence across both spaces while allowing each to retain its own tone and rhythm.
Developed in dialogue with the interior design, the graphic system merges classical references with a contemporary sensibility. The serif logotype and monogram draw from architectural forms, evoking both structure and ornament, while remaining precise and controlled. This balance reflects the project’s ambition to bridge heritage and present-day expression.
A bright and distinctive colour palette introduces warmth and immediacy, supporting a visual identity that is both elegant and accessible. Applied across menus, packaging, signage, and printed matter, the system extends consistently throughout the physical experience, shaping a recognisable and adaptable brand presence.
Conceived as an evolving framework, the identity accompanies the growth of Vasiliki as an overarching brand. It supports the coexistence of multiple formats and uses, from restaurant to gastronomy, while maintaining a clear and unified image across all touchpoints.