Don Cameron
Identity and website for Australian designer Don Cameron and his emergent practice.
Don Cameron's career began as a director of music videos—creating era defining works for British recording artists Pet Shop Boys, Garbage and Blur. Cameron’s videos engaged architecture, objects and furniture to compose compelling visual narratives.
Cameron approaches interior design with a vocabulary inspired by architecture, photography, and cinema. All these elements come together in his new website, which serves as a digital extension of his artistic vision. The site showcases his design through a carefully curated selection of images and narratives that reflects the aesthetic of his pieces.
Vedèt designed the ‘Translations’ poster for his exhibition at Alcova 2024 in Villa Bagatti Valsecchi. Don Cameron translates the atmosphere his images have captured from one medium into another. A building turns into a photograph, which then becomes an object. Design, architecture and sculpture merge imperceptibly one into another.
His online presence extends seamlessly into print mediums: Vedèt designed his catalogue to showcase his entire body of work, from photography to design, ensuring a cohesive representation across these different fields.
