Soft Horizons
Visual identity and web design for Soft Horizons, an installation by Objects of Common Interest and Greek Marble exploring the materiality of marble and its geological origins
Objects Of Common Interest, Greek Marble
Brand identity, Graphic design, Visual identity, Web design, Development
2025
Soft Horizons is an installation by Objects of Common Interest and Greek Marble, presented within a dismissed glasshouse at Alcova 2025. There, fragments of Greek marble, recovered and reworked, hover with improbable lightness, rotating in response to human proximity. Suspended above, a disc diffuses a custom sound piece, reconnecting the installation to its landscapes of origin. Stemming from a water basin the marble offcuts suggest a geological cycle of dissolution, crystallization, and rebirth, presenting the material as something dynamic—capable of renewal.


Studio Vedèt was invited to translate this sensibility into a visual identity and website for the project. We began by reworking a classical serif typeface—fragmenting it, softening it, and reassembling it into an almost mineral lettering. The resulting logo recalls the installation’s formal language: raw, elegant, tactile.


For the website, we designed an interface in which visitors can activate or conceal content with an ‘on/off’ logic, toggling sound, information on the project, and the network of partners involved. Bright yellow intervals punctuate the site’s visual flow, serving as a visual “palate cleanse” between different marble textures.
For the installation onsite, we designed a foldable poster collecting the narratives behind each of the marble companies that made the project possible.
For the installation onsite, we designed a foldable poster collecting the narratives behind each of the marble companies that made the project possible.

